Rövid leírás:
CHINA AND INDIA:
Reshaping your world and your business
China’s growth and manufacturing dominance are two of the biggest global trends of the last 10 years. India’s technology, service, and outsourcing industries make it a valued partner, as well as a formidable competitor.
The stunning rise of China and India makes it clear: to survive and thrive in the new global market, you have to engage with China and India. This comprehensive guide is your road map to meeting this challenge. The book combines frontline reports from BusinessWeek’s award-winning Asia staff with point-by-point commentary by the experts, including new introductions to each chapter by BusinessWeek’s Pete Engardio. Inside you’ll discover
WHAT YOU REALLY NEED TO KNOW ABOUT CHINA AND INDIA
A crash course in their cultures, economies, and business practices
WHAT THE EXPERTS SAY ABOUT THE NEW ?MEGAMARKETS?
The future of trading, manufacturing, investing, and negotiating
WHAT YOU CAN DO TODAY TO ENSURE YOUR SUCCESS TOMORROW
New corporate models, global paradigms, and other strategies
This up-to-date exploration includes award-winning special reports on key issues such as manufacturing (?The China Price?) and technology (?The Rise of India?). It’s filled with the crucial information you need to compete-from the world’s most widely read business magazine.
Több
Hosszú leírás:
The best minds at BusinessWeek explore ways your company can survive-and thrive-amid the business growth and innovation of China and India
The economic rise of China and India has changed the way the world does business-and today’s companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new ?megamarkets? to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.
- Brings together reporting and analysis on China’s and India’s emerging markets, from the reporters of the world’s most widely read business magazine
- Provides need-to-know information for you to plan for the future of your business
- Features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapter
The best minds at BusinessWeek explore ways your company can survive-and thrive-amid the business growth and innovation of China and India
The economic rise of China and India has changed the way the world does business-and today’s companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new ?megamarkets? to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.
- Brings together reporting and analysis on China’s and India’s emerging markets, from the reporters of the world’s most widely read business magazine
- Provides need-to-know information for you to plan for the future of your business
- Features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapter
Több
Tartalomjegyzék:
CHINA AND INDIA:
Reshaping your world and your business
China’s growth and manufacturing dominance are two of the biggest global trends of the last 10 years. India’s technology, service, and outsourcing industries make it a valued partner, as well as a formidable competitor.
The stunning rise of China and India makes it clear: to survive and thrive in the new global market, you have to engage with China and India. This comprehensive guide is your road map to meeting this challenge. The book combines frontline reports from BusinessWeek’s award-winning Asia staff with point-by-point commentary by the experts, including new introductions to each chapter by BusinessWeek’s Pete Engardio. Inside you’ll discover
WHAT YOU REALLY NEED TO KNOW ABOUT CHINA AND INDIA
A crash course in their cultures, economies, and business practices
WHAT THE EXPERTS SAY ABOUT THE NEW ?MEGAMARKETS?
The future of trading, manufacturing, investing, and negotiating
WHAT YOU CAN DO TODAY TO ENSURE YOUR SUCCESS TOMORROW
New corporate models, global paradigms, and other strategies
This up-to-date exploration includes award-winning special reports on key issues such as manufacturing (?The China Price?) and technology (?The Rise of India?). It’s filled with the crucial information you need to compete-from the world’s most widely read business magazine.
